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influencer marketing

What is INFLUENCER marketing

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

PlayDigital specializes in creating and executing influencer marketing campaigns for brands. These companies work with social media influencers to promote products and services to their followers. They typically offer services such as influencer discovery, campaign strategy and planning, content creation, and performance analytics. By leveraging the reach and engagement of influencers, these companies help brands increase their online visibility, generate buzz, and drive sales. Influencer marketing has become an increasingly popular marketing strategy in recent years, and as a result, the influencer marketing industry has grown significantly


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